Social Media
 
Fox saw a dip in overall ratings, especially in the 18-34 male demographic, but those ratings aren’t causing any panic after the 13-race Fox portion of the 2012 Sprint Cup season.

According to a story in the SportsBusiness Journal, Fox saw a 4 percent decline in ratings and 8 percent decline in viewership for its portion of the Sprint Cup schedule. The network averaged a 4.8 Nielsen rating and 7.9 million viewers for 13 Sprint Cup telecasts this season.

The male 18-34-year-old demographic dipped 20 percent, virtually erasing a 20 percent gain the sport made in the area last year. The average Nielsen rating in that demographic fell to a 1.4 from a 1.8 in 2011. In 2010, ratings in that demographic dipped by 29 percent.

“Two years ago, I looked at the men 18-to-34 trend, and I personally felt like it was a crisis. It represented a real threat to the ongoing health of the sport,” said Mike Mulvihill, Fox Sports’ senior vice president of programming and research.

“I think the 18-to-34 problem we had this year was mostly driven by competitive scenarios, which change every year. I don’t feel like it was reflective of a long-term problem with NASCAR itself.”

According to the SBJ, which is owned by Sporting News parent company American City Business Journals, a combination of weather-affected races and competition from other sports properties impacted the ratings.

The Daytona 500, which was postponed until Monday night by rain and then interrupted for more than two hours after Juan Pablo Montoya’s car collided with a jet dryer, saw an 8 percent decrease in its rating. The next two races competed against a New York Knicks game at the height of interest in Jeremy Lin and then the college basketball tournaments. The rain-shortened race at California’s Auto Club Speedway, was off 17 percent.

Ratings then stabilized in April with an average 4.0 rating, which is flat compared to 2011.

Turner began its six-race Cup schedule Sunday at Pocono. ESPN and ABC have the final 17 of the season. The NASCAR television deal is up for renewal after the 2014 season, and negotiations have already begun between NASCAR and Fox, TNT and ESPN, with NBC also possibly in the mix, according to the SBJ report.

ESPN, which televises the Nationwide Series along with ABC, saw a 25 percent increase among young male viewers over the first 11 races of the season. Overall, viewership was up for nine of 11 races, delivering an average 2.4 million viewers (up 7 percent) and a 1.7 Nielsen rating (up 6 percent).



Leave a Reply.


Rain moves nascar daytona 500 under the lights, nfl combine news,Nhl 3-10-12 scores, Nba 3-10-12 scores,Breaking News: Peyton Manning picks Broncos,,CB Aaron Ross to go with Jaguars,,Saints' Payton banned one year for bounties,,Ex-Giants RB Jacobs agrees to one-year deal with 49ers ,,Fla. prosecutor drops Manny Ramirez battery charge ,Elliott Sadler won’t run Texas Cup race, hopes to add more events for RCR Bill Parcells staying retired , Ex-teammate: Odom has options Sources: Bengals add ex-Dallas CB Newman NHL Schedule playoffs All-Pro LT Jason Peters out for season , Patriots re-sign WR Branch, add 2 free agent FBs , NFL concussion lawsuits keep adding former players, Knicks' Jeremy Lin out vs. Hawks, Waltrip adds 2 road courses to Vickers' slate, Payton to appeal 1-year suspension, Tim Tebow is in high demand with Nike & now Nike is suing Reebok Dallas Cowboys CB Mike ,Jenkins is Gonna Cost Some Money, ,Live Updates World Of Outlaws Sprint Car Series Knoxville 4-28 race, World of Outlaws Return to Calistoga on Sunday, Sept. 9, ,NBA 1st rd Playoffs Schedule - Apr 28, 2012 - May 4, 2012, ,2nd rd NHL Playoffs ( Apr 27, 2012 - May 3, 2012) Schedule, Rose injured late as Bulls beat 76ers 103-91, Redskins draft another QB, ,UPDATED NASCAR Nationwide standing, ,Nationwide @ Richmond 4-27-12 Virginia 529 College Savings 250 results, Junior leads Happy Hour at RIR, ,SPRINT CUP SERIES LINEUP FOR RICHMOND NIGHT RACE TONIGHT, Jets acquire Tebow for two draft picks, QB Smith returns to 49ers with three-year deal, Former Jaguars QB Garrard signs with Dolphins, Bristol owner Smith eyes $1M in track changes to make a 3 line track, Breaking News: Broncos & Manning reach deal - details inside, ,NHL Playoff 2012 first round series wins, ,Denny Hamlin holds off Martin Truex Jr. to win at Kansas, Kasey Kahne to use Kevin Hamlin on Sunday, his third different spotter, Falcons decline to be on 'Hard Knocks', STEELERS WR WALLACE WON'T SIGN 'UNTIL HE HAS TO', Philip Humber throws 21st perfect game in MLB history, Flyers beat Penguins 5-1 to win series, Blues beat Sharks 3-1 to win series, Senators top Rangers 2-0, take 3-2 series lead, ,Nascar Sprint Cup Series standings 8-36 races, ,Nascar Spring Cup Series : 2012 Unofficial Race Results : STP 400, Breaking News: Hines Ward retires from the NFL, Derek Holland signs 5-year deal signs with rangers , Dallas Cowboys release Kyle Kosier, Matt Flynn, Seahawks agree to deal, Manning introduced as Broncos' new QB , Penalties lifted against Johnson racing team, Dale Jr. takes blame for Gordon's wreck, mlb news (drugs involed),3-16-12 NHL scores, 3-16-12 NBA scores,Latest NASCAR Nationwide standing,,Rex Grossman returns to Redskins with 1-year deal,,49ers look like serious player in Manning pursuit, Derek Fisher reaches buyout with Rocket, 49ers, WR Mario Manningham agree on 2-year deal, San Francisco 49ers QB Alex Smith visiting Dolphins, Elliott Sadler wins at Bristol in Nationwide series, nascar nationwide at bristol 3-17-2012 results, 3-17-12 - 3-23-12 NBA schedule, 3-17-12 - 3-22-12 nhl schedule , 3-16-12 scores for march madness, nhl deadline news,,BREAKING NEWS: Randy Moss signs with NFL team,New faces with new jersey numbers for Dallas cowboys,,Sprint Cup RACE LINEUP for Food City 500 at Bristol Motor Speedway ( 3-18-12), Biffle wins pole at Bristol, future plans for Peyton manning, Peyton manning worked out for 49ers, Vickers has perspective on time out of race car , Dallas cowboys signs a guard to a 5 year contract - details, march madness 3-15-12 results, more in depth look to the 2013 dodge charger, Breaking News: Payton Manning will work out for the broncos today , Breaking News: Mario Williams signs with the bills, Breaking News: Daytona motor speedway to get repaved again, sports news,,Nascar Sprint Cup Series Las Vegas 3-11-12 results,Breaking News : dolphins trade Brandon Marshall to bears for 2 3round picks, New Orleans saints resign Marques Colston , Dodge unveils 2013 new car at Vegas, Dallas cowboys release to big players - details inside, Tennessee titans meet with a guard over payton manning ?, ,Nascar Sprint Cup Series standings,steelers tender offers to mike Wallace & other players, Crew Chief Chad Knaus Says he's an innovator, Redskins & cowboys make some serious salary cup cuts, RG3 should help redskins - details inside, Daytona 500 results for 2012, seattle seahawls player has a divorce that gonna cost him $500,000, breaking news: Oprah Winfrey lands a interview with Whitney Houston daughter, ufc on fx 2: alves vs kampmann total gate & attendance, ufc on fx 2: alves vs kampmann post fight bonuses, Video: UFC on FX: Martin Kampmann Post-fight Interview, Video: Thiago Alves On Loss To Martin Kampmann:, Video: Constantinos Philippou Enjoys His Victory Over McGee ufc on fx 2: alves vs kampmann video's, Breaking news: scoring error at ufc on fx 2: alves vs kampmann, Video: Strikeforce - Tate vs. Rousey Weigh-Ins,nascar nation wide series at phoenix 3-3-12 recap, nascar sprint cup series at phoenix 3-4-12 recap, Video: Highlights From Miesha Tate-Ronda Rousey Title Fight At 'Strikeforce: Tate Vs. Rousey', dana white goes off on strikeforce management, comment's from the new strikeforce champion , josh barnett vs daniel cormier finally set , strikeforce: tate vs rousey results ,strikeforce: tate vs rousey rating , ufc on fx 2 rating are in , video: Dana White talks Mayweather/Pacquiao "shut the F*** up & fight, split the money, just do it", dana white says winner of diaz - miller could be contender fight , rampage jackson this next fight is my last ,breaking news: Payton manning & Indianapolis will part ways, new orleans saints gm says it's my fault – details, randy moss works out for the new orleans saints today !,Nascar sprint cup at phoenix recap with results 2012, Nascar nationwide reacap with results 2012, Payton Manning meet's with Denver broncos, new giants release rb Brandon Jacobs, Indianapolis colts release 5 huge names ?, daytona nationwide winner,,NASCAR news: kyle Busch wrecks at Vegas , nationwide series pole winner,,Nascar Sprint Cup Series pole winner AT Las Vegas for the Sunday, Dale Earnhardt jr owner of the Juan Pablo Montoya wrecked Daytona 500 car, New York jets extend mark Sanchez contract, #1 Baylor stays perfect & wins big 12 title win, ,Nascar Sprint cup Series raceing qualifying results for las Vegas, Familiar colors coming to Kansas Speedway , Coyotes' Torres suspended 25 games for Hossa hit , Penguins beat Flyers 3-2 to force Game 6 , Predators' 1st NHL team to advance this postseason , NBA union leadership wants Fisher out as president , who leads final practice at Kansas - find out, Kansas Speedway lobbying for night race for next season, Nascar nationwide qualifying results for las Vegas ,,NASCAR nationwide results las Vegas - 3-10- 2012,,Arena football league issued a statement on work stoppage,,Pit Strategy could be a fact for NASCAR today at las Vegas,